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Allure Bridals Trunk Show Is Here!!


We are excited to announce that our Allure Bridals Trunk Show is HERE!!! This Friday to Sunday, experience a different bridal gown experience… these gowns are effortlessly gorgeous and each dress is unique in its own way! Brides can truly find a style with exquisite details that speak to them!

Other exciting news: This Saturday, Desserts by Nicolen V will be at the store! Her desserts are tasty, mouth watering and will make you want more! Book your dessert table with her at our store this Saturday!

Goodside Photography will be here this Saturday as well to show off their work to brides! Get a head start and book them this weekend!

Here’s a preview of what’s coming into Weddings and Dreams:






And more!! Book your appointment at


call us at (510) 438-8877

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Stella York Trunk Show

Our Stella York trunk show Oct 30th to Nov 1 was a success!!

Here are some details from that weekend!



We had about 25 dresses in the center to feature the designer Stella York.


Here are some delicious desserts from Desserts by Nicolen that brides could taste (and possibly book for their wedding!)


A couple associates decided to dress up for Halloween! Beatriz on the left is a grey/pink pig and Megan on the right is Princess Leia.


This particular bride had been on the search for a specific Stella York dress and found the gown during our trunk show!! Congrats on finding your dream gown, Erika!

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Love Us?

Did you love your experience with us while shopping for your wedding gown, bridesmaids, tuxedos, or anything else? LET US KNOW! We’d love to hear from our customers! Here’s one review from a customer whose wedding was August 20, 2015:
“I bought my dress there … and it was the most gorgeous dress i’ve seen! It took me only one visit to decide that that was the dress I will be walking down the isle in. Seriously outstanding! It was a designer collection, i received 40% off because it was from passed season. I got the alterations done there as well, the seamstress was very nice. Highly recommend!”
From our Wedding Wire page
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Color Palette: Blue Skies




A popular color coming to bridesmaids: Periwinkle
This color is soft and there are a lot of other pastel colors to go with it! Brides have chosen this color to with navy, champagne, gold, silver, and more!
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Essense of Australia Trunk Show

We have a trunk show coming up this month from July 31 to August 2. This designer, Essense of Australia, is a Australian inspired brand. Their wedding gowns are a combination of soft vintage and modern trends. A bride is bound of find something she loves from this awe-worthy designer. Here are some of their gorgeous gowns!

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Still Trending: Back Details

We looked at what bridal gowns will be coming in this fall… and we’re still seeing a lot of gorgeous gowns with to-die for backs! Which one is your favorite?
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Best Honeymoons

What’s the best part after the wedding? The honeymoon! As summer is approaching, we’ve decided to look at the best places to go for vacation this summer. According to Brides Magazine, these are 2015’s most romantic destinations for honeymooners!

1. French Polynesia

2. Maldives

3. Santorini

4. Maui

5. Fiji

Where do you plan on going for your honeymoon??

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Stella York Highlight

With Stella York’s upcoming trunk show, we thought it would be a good idea to look behind the scenes of the iconic designer wedding brand.
Stella York is the sister company of Essense of Australia, and Sorella Vita. They are an Austrailian-based design team which want the bride to be the “stella” or star of the wedding.
Here are some of their noteworthy traits:
Gorgeous Lace
Detailed or Low Backs
Awesome BLING! 
Don’t forget to book an appointment to view their latest collection at our store! Contact us via phone or through our website :) Hurry, before spaces fill!
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Stella York Trunk Show Coming!

We’re excited to announce that we’re hosting an exclusive look at the newest bridal collection of the top designer, Stella York. These bridal gowns are not only stunning, but they embody the elegance and attention that you want on your wedding day.
Here are some gowns that we will have:
This stunning dress is princess perfect! It is light as air with details that are ladylike and modern.
This gown draws the attention that you want! This bridal gown has gorgeous lace and details that will wow all the guests at your wedding.
Are you sophisticated and fun with a touch of class? Then this beautiful gown is for you! It’s easy to walk around in, with gorgeous details that will shine!
You can find these dresses and more at our Stella York Designer Show! Book your appointment through our website or call the store to check which spots are still open! Hurry, April 25 and 26 are coming up!!
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The Perfect Silhouette for Curvy Women

There’s a couple options curvy women can choose for their wedding gown. One way is to embrace your hour glass shape and wear a mermaid style or dropped waist dress.  The next way is to wear an a-line gown (fitted in the bodice and skirt flares out.) Actually, anything with a fitted bodice will enhance that sexy shape; it just depends on how comfortable you are showing your hips.
  • Sweetheart neckline will mimic the shape of your natural curves
  • A decorative sash (embellished or a different color) will highlight your waistline
  • Dropped waistlines with dramatic tiers will accentuate your curves will giving you mobility
  • Fitted bodices or modified a-lines
  • Plunging necklines
  • Empire Waistlines

Information from The Knot and images from Stella York
Tune in for the dresses for the tall and slender!
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